A New Centralized PRC for All Six Highmark Regions to Launch Oct. 1

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A New Centralized PRC for All Six Highmark Regions to Launch Oct. 1

Simpler. Streamlined. Better. That’s what providers can expect when the new Highmark Provider Resource Center

(PRC) debuts this fall, with a targeted launch date of Oct. 1.

We launched a beta version of the new PRC for our Central and Southeastern Pennsylvania region back in December 2023 and have been soliciting feedback from you as we work to expand the site to the other Highmark regions.

Instead of six regional sites, there is a single, centralized PRC for all Highmark’s network across our footprint of Delaware, New York, Pennsylvania, and West Virginia.

The new PRC includes an easier-to-navigate design, information highlighting common reasons for visiting, and an enhanced site search tool. These features enable providers to get the information they need with fewer clicks.

“The redesigned Provider Resource Center will make it easier for providers and their teams to quickly find the information they need, so they can spend less time on administrative work and more time focusing on their patients,” said Ashley Blankette, Vice President of Digital Product Management for Highmark.

The current version of the new PRC is just the starting point. Over the next 12–24 months, providers can expect to see further enhancements and upgrades, including:

Customized content
Quality visuals
Improved search
Priority messaging
Seamless integration with other Highmark applications

The new PRC is a critical part of Highmark's ongoing commitment to offer providers robust digital tools that reduce administrative burden, improve office workflows, and simplify complex transactions.

As part of this initiative, Highmark invested in launching Availity Essentials^® last year as its new provider portal for many of its payor-provider transactions.

“The new PRC and the Availity portal are two key investments that are helping to transform the provider experience,” said Blankette. “Our goal is to create a seamless, supportive, end-to-end journey when you work with our health plan.”

Your Feedback is Requested

As we move closer to the fall launch date, we encourage you to visit the new site at: https://providers.highmark.com and give us your feedback.

Tell us what you like about the new PRC, what works for you, and how can we make improvements by clicking on the Give Feedback icon on the right side of the screen.

All the regional PRCs will remain available until the new site officially launches. The URLs for the regional PRCs will be redirected to the new PRC once the site goes live.