Campaign Shows 'There's Value in That'

Employers of all sizes are concerned with rising medical costs. Highmark strives to offer employers more value for their healthcare dollar through innovative health plans, programs, and collaborations.

That's why Highmark has launched a new advertising campaign to let employers throughout our region know about the unique ways we're delivering on that promise. Developed around the slogan "There's value in that," the campaign uses radio spots, print ads in local business publications, and digital ads on targeted websites for benefits decision-makers to spread the word. Highmark also produced a YouTube video as part of this outreach.

A focus on creating value

The ads focus on topics ranging from pharmacy, to cancer care, to high-performing provider networks. And you may have already heard about or seen the ads in your area.

For example, Highmark recognizes that patients' prescription drug and medical needs are too intertwined to view pharmacy and medical benefits separately, so we integrate them. That gives members more coordinated care and their employers an opportunity to save up to $172 per year per employee, according to our estimates.

That's great news, since prescription drug expenses are among the fastest-growing healthcare costs for everyone.

Also to control rising costs, Blues plans have four times the number of network care providers participating in value-based programs than do other insurers. As a result, Blues plans like Highmark experience a 10-percent lower total cost of care while ensuring quality goals are met, which benefits our customers.